HistoryHistoryHistory

Brand History

The history of Vantona reaches back as far as 1780 and the start of the industrial revolution, when the cotton towns of Lancashire were at the forefront of worldwide textile production and the mills of Bolton were producing various types of quilts and counterpanes, including the Marseilles quilt which became an important staple for the industry. In 1929 six of the original surviving manufacturers amalgamated to form Vantona, enabling a fine textile tradition to be born, and the company has been firmly embedded in the household textile market ever since.

The early product range centred around the production of woven quilts, bedcovers, blankets, towels, sheets, ticking and down quilts and the objectives of the company were to build a vertically integrated group to spin, weave, process, make up and distribute this wide range of household textiles.

Vantona grew through this period and the company managed to survive the Indian boycott of British cotton which devastated the mills of Lancashire and throughout the second World War supplied textile goods to the armed forces. 

Following the war, the company supplied leading household textile stores and had a very successful hospitality business supplying steam ship companies, hotels and hospitals. However throughout the 1960’s and 1970’s the Lancashire textile industry was in decline with a mill closing virtually every week. Nevertheless Vantona was now a globally recognised brand, exporting to countries across the world and in 1975, and as a result of a growing trend for quilt covers and sheets, it followed sister company Dorma and launched “Dreamworld” which was a range of 70’s style florals and geometrics in key colours of the time. The trade and manufacture of bed linen was a huge success and formed the backbone of the company for many years.

It is fair to say Vantona have seen the rise and demise of the British textile industry, and has had to change and re-invent itself along the way, staying strong throughout, and it is now at the forefront of the growing strength of the home furnishings industry which sees a global interest once again in British branded goods.

Today Vantona is family owned, but once again, as at the start, forms part of an integrated group with production facilities both in Britain and overseas which enables the company again to offer a diverse range of quality homewares.